About Us

Greenlife is an Australian store that gives you a better choice.

Getting the look you want doesn't have to hurt the environment - in fact, it can heal it.


My name is Matthew Devitt and I am the founder and owner of Greenlife.

The idea behind Greenlife is very simple - I wanted to create an Australian store where you could find eco friendly, sustainably made versions of your favourite fashion accessories.

Almost everyone has a favourite watch or pair of sunglasses or reading glasses - and in some cases all three - but until now there hasn't been a place where you could find environmentally-friendly alternatives - which look and feel and wear just as good as your favourites. Well now there is.

I've been wearing my original wooden 'WeWood' watch for about 4 years, and since I first put it on I've lost count of how many times people have stopped and asked me about it, how it was made and if they could try it on.

Wood is an incredible material - it's renewable and sustainable, it's warm and feels natural to wear, plus the more items we can make from wood instead of plastic and metal, the better off we all are.

I only sell products that I use myself - so rest assured that all of our brands have been worn and enjoyed by me and the Greenlife team. Just wait until you try on your first wooden watch or pair of wooden sunglasses - they're so natural and warm and light - you'll never go back. 

All of our packaging is made from 100% recycled materials, and in turn it can be completely recycled.

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